Case Studies 2025-10-01 · BarkingDog Team

A Century-Old Heritage Meets AI: The Digital Evolution of Dachun Soap

A Century-Old Heritage Meets AI: The Digital Evolution of Dachun Soap

Heritage & Innovation – The Story of Dachun Soap

Founded in 1923, Dachun Soap has been rooted in Taipei’s Dadaocheng district for over a century. From its origins as "Dachun Sekken" to its modern brand identity, the company has remained dedicated to crafting high-quality handmade soaps. Whether it’s the signature "Classic Face Soap" or soaps infused with local Taiwanese ingredients, their exquisite packaging and practicality have made them a favorite for both gifting and personal use among customers in Taiwan and Japan.

Tech Empowerment – AI AMAZE Joins a Centennial Brand

To address the demands for multilingual customer service and the need for rapid training on new products, Dachun Soap implemented the "AI AMAZE Retail – AI Salesperson" by Talk2U (Aifate Dog), injecting new vitality into this historic brand.

Future Outlook – Creating a New Era with AI

Dachun Soap’s Brand Director, Li Kuo-jung, noted that through the precise recommendation capabilities of AI AMAZE, the brand has successfully created a more thoughtful and personalized service experience for its customers.

Looking ahead, AI AMAZE will also assist with self-checkout and payment functions. This will not only improve operational efficiency but also open up new possibilities for the brand in boutique outlets and even unmanned retail spaces.

The Multi-Faceted Benefits of AI AMAZE

  • Combining Fun with Engagement: The interactive experience of AI AMAZE leaves a lasting impression on customers while providing real-time product information, driving both brand awareness and sales growth.
  • Solving Staffing and Language Barriers: The system effectively shortens employee training time and overcomes language gaps with multilingual support, ensuring seamless service for both Taiwanese and Japanese clientele.
  • Enhancing Customer Interaction: AI AMAZE provides instant answers to customer inquiries and shares the brand’s history and product features, significantly boosting brand affinity and recognition.

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