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Guided Tour of Kaohsiung Ciaotou Sugar Refinery
Challenges
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Tourist information, including attractions, transportation, and nearby businesses, is scattered, making it difficult for visitors to find relevant information.
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Foreign tourists face language barriers, making it challenging to access and understand information.
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Lack of a collective marketing strategy among businesses results in suboptimal performance and benefits.
Strategies
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Promote collaborative marketing efforts with "Qiaoxiaotang" IP.
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Integrate information on surrounding attractions, transportation, and businesses.
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Establish seamless integration between online and offline services.
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Provide real-time multilingual support and information retrieval.
Results of Implementation
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Substantial increase in local tourism traffic and business revenue for local establishments.
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Heightened willingness among consumers to engage in tourism activities.
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Enhanced multilingual service capabilities and reduction in labor requirements.
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