Taipei Music Center
Challenge
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The venue receives an average of several hundred thousand visitors per year and requires marketing efforts through a membership system.
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In recent years, there has been an attempt to integrate technology into exhibitions due to the rise of AI.
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The organization has an international advisory team consisting of experts from 20 countries including the United States and Japan, with a need to align internationally.
Strategies
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Implement AI-powered interactive mobile service robots for guided tours.
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Utilize data analysis.
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Incorporate AR photo-taking features.
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Integrate a membership service mechanism.
Results of Implementation
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Reduced the need for manpower and provided multilingual services.
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Enhanced visitor engagement and attracted more foot traffic.
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Improved the efficiency and satisfaction of visitor tours.